Heather Rose No. 5 is a medium warm, gingery-brown with coral-rose undertones and a touch of bronze. This is not what you would call a traditional "rose" color. In the photos this may appear like a cream formula, but it definitely has a slight shimmer, with tiny flecks of gold glitter throughout (no worries if you don't like glitter--these are so small as to be almost imperceptible). Although it looks mostly like a brownish, terra-cotta shade in the tube, it is not too orangey on and is more flattering than a true brown, thanks to the subtle brightening effect of the rosey undertones.
I really like the packaging, from the pattern etched into the lipstick, to the design of the case with its signature plaid and magnetic closure, to the classic Burberry beige paper carton--it's all very well thought out!