L'Oréal has introduced six new shades to the Infallible range for Spring 2014: #755 Gilded Envy, #756 Always Pearly Pink, #757 Silver Sky, #758 Purple Priority, #759 Burst Into Bloom, and #750 Timeless Blue Spark (visit Musings of a Muse for photos and swatches of all six shades). I was excited to see the collection at my local CVS store this weekend and wanted to do a quick comparison of Gilded Envy with a Lancome shade I purchased last year, Electrifying Sparkle. As far as I can tell, it's a dead-on dupe. I'm not sure whether I should be frustrated that L'Oréal allows identical shades to be sold in both their high and low-end brands, or if I should be thankful that what was previously a $24.50 Lancome product is now more affordable to all at the L'Oréal price point of around $8. Still, I can't help but wish they would have tweaked the color a bit and introduced a never-seen-before shade, rather than simply repackaging and renaming an existing shade. It is a great color though: a silvered mossy green with micro-sparkles that works beautifully for a quick and easy, dramatic smoky-eye look.
Clockwise: L'Oreal Golden Sage, Lancome Electrifying Sparkle, Lancome Gilded Envy, MAC Smoke & Diamonds
|Left to right: L'Oreal Golden Sage, L'Oreal Gilded Envy, Lancome Electrifying Sparkle, and MAC Smoke & Diamonds|
Below is a quick look I wore earlier today, using just Gilded Envy all over the lid and blended up into the crease, with black liquid liner and a dark charcoal-gray liner on the lower waterline. I found that when using this shade, application with fingertips gives better pigmentation and reduces sparkle fallout. I like to blend out the edges with a brush afterward.
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